$762.3m
$XXX.Xm
679
239
$XX.Xm
The Online Video Game Sales industry has grown considerably over the past five years. The industry comprises multi-channel operators that have both bricks-and-mortar stores and online operations, and online-only retailers. Multi-channel retailers, such as EB Games and JB Hi-Fi, largely sell physical video games online to complement instore sales. These sales mostly serve to expand their exposure in the digital space, as their physical stores still contribute to a sizeable proportion of total revenue. Conversely, large console brands, such as Sony and Microsoft, complement their sales to retailers by offering direct sales to consumers via digital downloads. The COVID-19 pandemic has significantly accelerated growth for all industry operators, as lockdowns increasingly shifted consumers towards online platforms to purchase video games. Overall, industry revenue is expected to grow at an annualised 4.3% over the five years through 2023-24, to $673.8 million. This trend includes an expected 3.2% increase in the current year.
Industry revenue has grown at a CAGR of 6.9 % over the past five years, to reach an estimated $762.3m in 2024.
Market size is projected to grow over the next five years.
Company | Market Share (%)
2024 | Revenue ($m)
2024 |
---|---|---|
Microsoft | 127.4 | |
Sony Interactive Entertainment Australia | 123.8 | |
Nintendo Australia | 122.4 |
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Industry revenue is measured across several distinct product and services lines, including PC games, Console games (digital) and Console games (packaged). PC games is the largest segment of the Online Video Game Sales in Australia.
Companies focusing on their digital sales platforms has been a drag on packaged console game sales
Industry operators sell video game products online, either as digital downloads or as online purchases of physically packaged games. Video games sold include PC and console games. Mobile games, in-game microtransactions and sales of console units and accessories are excluded from the industry.
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ANZSIC 4242 - Online Video Game Sales in Australia
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
COVID-19 accelerated the mainstream acceptance of video gaming. While rates of video gaming were already increasing, including among older demographics, COVID-19 lockdowns li...
Learn about an industry's products and services, markets and trends in international trade.
Older consumers are a rapidly growing market for the industry. Video games have targeted these consumers by focusing on the benefits of social engagement and brain training.
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Online video game retailers require stable internet connections and readily available skilled labour. While their business does not require them to be near population centres...
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Digital console game sales are monopolised by the manufacturers. The product segment is inaccessible to new entrants as consumers are forced to buy games through the manufact...
Learn about the performance of the top companies in the industry.
During lockdowns Australians had growing discretionary incomes and limited ways to spend them. This created excellent trading conditions for online video game retailers, as c...
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
The industry's demand for labour is relatively limited. As the industry increases in size and adds innovative new features and cutting-edge equipment, growth in wage costs is...
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Wage costs don't significantly scale with revenue growth. Strong growth in sales and a rising focus on automation and efficiency has seen wage costs decline rapidly as a shar...
Including values and annual change:
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Key data sources in Australia include:
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
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The market size of the Online Video Game Sales industry in Australia is $762.3m in 2024.
There are 239 businesses in the Online Video Game Sales industry in Australia, which has declined at a CAGR of 4.9 % between 2019 and 2024.
The market size of the Online Video Game Sales industry in Australia has been growing at a CAGR of 6.9 % between 2019 and 2024.
Over the next five years, the Online Video Game Sales industry in Australia is expected to grow.
The biggest companies operating in the Online Video Game Sales market in Australia are Microsoft, Sony Interactive Entertainment Australia and Nintendo Australia
Console games (digital) and Console games (physical) are part of the Online Video Game Sales industry.
The company holding the most market share in Australia is Microsoft.
The level of competition is high and increasing in the Online Video Game Sales industry in Australia.