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Online Food Ordering and Delivery Platforms in Australia - Market Research Report (2014-2029)

Andrew Ledovskikh Andrew Ledovskikh Melbourne, Australia Last Updated: September 2024 ANZSIC OD5538

Revenue

$2.0bn

2024-25

$2.2bn

Past 5-Year Growth

Profit

$XX.Xm

Employees

1,146

Businesses

5

Wages

$XX.Xm

Online Food Ordering and Delivery Platforms in Australia industry analysis

Online food ordering and delivery platforms have developed from an almost unknown service to a $2.2 billion industry over the past 15 years. Industry revenue has boomed at an annualised 13.5% over the five years through 2024-25. Australians have high incomes by international standards and live busy lives because of their work and family commitments, which has driven up demand for convenient meal options. Food ordering and delivery platforms have benefited from this trend by increasing the availability and convenience of delivery services at food service establishments. Lockdowns and restrictions arising from the COVID-19 pandemic accelerated the industry's growth, leading to online food ordering and delivery platforms becoming a permanent fixture of the food service sphere.

Trends and Insights

  • Industry revenue has grown rapidly over the past decade. Sales have been driven by increasing demand for convenience and restaurant-quality food in concert with rising technology adoption.
  • Younger generations have traditionally been the most important markets for food delivery platforms. However, the older age groups have begun to catch up as they become more tech-savvy.
  • All online food ordering and delivery platforms are headquartered in New South Wales and Victoria. This allows operators to benefit from proximity to partner restaurants, a large base of skilled workers and service providers like data centres.
  • Competition has been fierce in recent years. A few large multinational companies compete intensely for market share, with most making significant losses until recently in order to grow their consumer base and restaurant partnerships.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 27.8 % over the past five years, to reach an estimated $2.0bn in 2024.

Trends and Insights

Convenience is king and the backbone of the industry's rapid growth

  • Growing demand for convenience and restaurant-quality food, as well as mounting technology adoption, have contributed to significant industry revenue growth over the past decade.
  • Additional trends and insights available with purchase
Online Food Ordering and Delivery Platforms in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

The growing popularity of food ordering and delivery services will boost profit margins

  • The Online Food Ordering and Delivery Platforms industry still has some room for growth. Over the coming years, older generations will become more accustomed to technology and the already large Gen Z market is poised to increase its spending power.

Biggest companies in the Online Food Ordering and Delivery Platforms in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
Uber Australia
1,192.3
Menulog
526.5
DoorDash Australia
323.6

To view the market share and analysis for all 4 top companies in this industry, view purchase options.

Products & Services Segmentation

Online Food Ordering and Delivery Platforms in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Fast food meals, Takeaway meals and Restaurant meals. Fast food meals is the largest segment of the Online Food Ordering and Delivery Platforms in Australia.

Trends and Insights

Restaurant meals sales cash in on consumers' desire for diverse cuisines

  • Restaurant meals are food items traditionally served at dine-in settings. Casual dining outlets with foods like Italian or Thai cuisine are popular on online food platforms.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

Industry players facilitate meal orders and deliveries by operating online food ordering and delivery platforms. These platforms connect users with food-service providers and delivery drivers, who operate as independent contractors. Industry firms take a percentage of the total transaction value booked through their platforms to generate revenue. The industry excludes grocery delivery platforms, farm-to-table services, and meal kit ordering and delivery services.

What's included in this industry?

Fast food mealsTakeaway mealsRestaurant mealsBeveragesDeserts and pastries

Companies

Uber AustraliaMenulogDoorDash Australia

Purchase this report to view all 4 major companies in this industry.

Related Terms

GEO-LOCATION DATAINDEPENDENT CONTRACTORSFARM-TO-TABLE

Industry Code

ANZSIC 2006

ANZSIC 5420 - Online Food Ordering and Delivery Platforms in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Industry revenue has grown rapidly over the past decade. Sales have been driven by increasing demand for convenience and restaurant-quality food in concert with rising techno...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Younger generations have traditionally been the most important markets for food delivery platforms. However, the older age groups have begun to catch up as they become more t...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

All online food ordering and delivery platforms are headquartered in New South Wales and Victoria. This allows operators to benefit from proximity to partner restaurants, a l...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Competition has been fierce in recent years. A few large multinational companies compete intensely for market share, with most making significant losses until recently in ord...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

DoorDash has rapidly expanded since it entered the industry in September 2019. The company has quickly gained a substantial share of the market, challenging the large incumbe...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of Uber Australia's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Menulog's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of DoorDash Australia's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for one additional company

Detailed analysis

  • Description and key data for Uber Australia, and factors influencing its performance in the industry
  • Description and key data for Menulog, and factors influencing its performance in the industry
  • Description and key data for DoorDash Australia, and factors influencing its performance in the industry
  • Description, key data and performance trends for one additional company

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

Online food ordering and delivery platforms are under mounting regulatory pressure for the use of self-employed contractors as delivery drivers. Laws that give these contract...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

The Online Food Ordering and Delivery Platforms industry has historically made considerable losses. However, platforms have become profitable in recent years thanks to growin...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Online Food Ordering and Delivery Platforms industry in Australia in 2024?

The market size of the Online Food Ordering and Delivery Platforms industry in Australia is $2.0bn in 2024.

How many businesses are there in the Online Food Ordering and Delivery Platforms in Australia industry in 2024?

There are 5 businesses in the Online Food Ordering and Delivery Platforms industry in Australia, which has declined at a CAGR of 3.6 % between 2019 and 2024.

Has the Online Food Ordering and Delivery Platforms industry in Australia grown or declined over the past 5 years?

The market size of the Online Food Ordering and Delivery Platforms industry in Australia has been growing at a CAGR of 27.8 % between 2019 and 2024.

What is the forecast growth of the Online Food Ordering and Delivery Platforms industry in Australia over the next 5 years?

Over the next five years, the Online Food Ordering and Delivery Platforms industry in Australia is expected to grow.

What are the biggest companies in the Online Food Ordering and Delivery Platforms market in Australia?

The biggest companies operating in the Online Food Ordering and Delivery Platforms market in Australia are Uber Australia, Menulog and DoorDash Australia

What does the Online Food Ordering and Delivery Platforms in Australia include?

Fast food meals and Takeaway meals are part of the Online Food Ordering and Delivery Platforms industry.

Which companies have the highest market share in the Online Food Ordering and Delivery Platforms in Australia?

The company holding the most market share in Australia is Uber Australia.

How competitive is the Online Food Ordering and Delivery Platforms industry in Australia?

The level of competition is high and increasing in the Online Food Ordering and Delivery Platforms industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • Convenience Stores in Australia

Complementors

  • Fast Food and Takeaway Food Services in Australia
  • Restaurants in Australia
  • Cafes and Coffee Shops in Australia

International industries

  • Online Food Ordering & Delivery Platforms in the UK

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.