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Car Insurance in Australia - Market Research Report (2014-2029)

Claudia Burgio-Ficca Claudia Burgio-Ficca Melbourne, Australia Last Updated: July 2024 ANZSIC OD4122

Revenue

$29.9bn

2024-25

$29.9bn

Past 5-Year Growth

Profit

$X.Xbn

Employees

8,965

Businesses

43

Wages

$X.Xbn

Car Insurance in Australia industry analysis

Australia's Car Insurance industry has demonstrated resilience and responsiveness to changing consumer demands and technological advancements. Despite facing challenges like fluctuating vehicle usage patterns and economic uncertainties at the height of the pandemic, the industry has continued to evolve. Insurers have focused on offering more personalised and flexible plans to meet drivers’ diverse needs. Companies that’ve embraced digital transformation and customer-centric strategies have shown particular strength, laying a foundation for future growth in a competitive landscape. Industry revenue is anticipated to have grown at an annualised 1.5% over the past five years and is expected to total $29.9 billion in 2024-25, when revenue is set to climb 0.4%.

Trends and Insights

  • A surge in the use of online aggregators is changing how consumers find and compare car insurance offerings. An upswing in online competition means car insurance companies have started to invest more in online platforms.
  • Private motor vehicle insurance, commercial vehicle insurance and compulsory third-party (CTP) motor vehicle insurance are the main products car insurers offer. All vehicles in Australia must have CTP before the vehicles can be registered and legally driven on the road.
  • New South Wales, Victoria and Queensland account for the bulk of car insurance companies. These eastern seaboard states have a high driver count per state, fuelling demand for car insurance.
  • Exceptional customer service, driven by empathy training and personalised advertising, is a key focus for car insurance companies. Pivotal shifts towards online operations for cost efficiency and streamlined service are helping companies better compete in the market.

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  • Market estimates from 2014-2029
  • Critical performance data and rankings
  • Detailed analysis of competitive forces and the external environment
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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has grown at a CAGR of 1.5 % over the past five years, to reach an estimated $29.9bn in 2024.

Trends and Insights

Online-only businesses are fuelling competition

  • Online-only insurance companies are shaking up the car insurance market, giving traditional insurers a run for their money. The rise of online aggregators is also changing the game, as more consumers are now scouring the internet to find the best car insurance deals.
  • Additional trends and insights available with purchase
Car Insurance in Australia
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Mounting competition from online insurers will continue to pose a challenge

  • Intense competition between established car insurance giants and up-and-coming online businesses is forecast to keep revenue growth to a minimum. While internal and external competitors will attempt to lure consumers with better rates and enhanced services, this fierce rivalry means that profit margins are unlikely to widen significantly over the next few years.

Biggest companies in the Car Insurance in Australia

Company
Market Share (%)
2025
Revenue ($m)
2025
IAG
4,300.0
Suncorp
3,750.0
Allianz Australia
1,580.0

To view the market share and analysis for all 5 top companies in this industry, view purchase options.

Products & Services Segmentation

Car Insurance in Australia
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Commercial motor vehicle insurance, Private motor vehicle insurance and Compulsory third-party motor vehicle insurance. Commercial motor vehicle insurance is the largest segment of the Car Insurance in Australia.

Trends and Insights

Informed consumers are driving demand for private motor vehicle insurance

  • Private car insurance products, like third-party insurance and comprehensive car insurance, are targeted at car owners who operate their motor vehicles for personal use. Third-party insurance covers damage to properties or vehicles involved in an accident but typically excludes damages to the insurance holder's properties.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

The industry underwrites car insurance policies. Car insurance provides financial cover for physical damage to automobiles and bodily injuries as a result of traffic collisions. Car insurance can also protect against liability as a result of accidents.

What's included in this industry?

Compulsory third-party motor vehicle insurancePrivate motor vehicle insuranceCommercial motor vehicle insurance

Companies

IAGSuncorpAllianz Australia

Purchase this report to view all 5 major companies in this industry.

Related Terms

CTP INSURANCEFLEET INSURANCEREINSURANCE

Industry Code

ANZSIC 2006

ANZSIC 6322 - Car Insurance in Australia

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

A surge in the use of online aggregators is changing how consumers find and compare car insurance offerings. An upswing in online competition means car insurance companies ha...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Private motor vehicle insurance, commercial vehicle insurance and compulsory third-party (CTP) motor vehicle insurance are the main products car insurers offer. All vehicles ...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

New South Wales, Victoria and Queensland account for the bulk of car insurance companies. These eastern seaboard states have a high driver count per state, fuelling demand fo...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each region
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each region in 2024
  • Number and share of revenue each region accounts for in 2024
  • Number and share of wages each region accounts for in 2024
  • Number and share of employees in each region in 2024

Detailed analysis

  • Geographic spread of the industry across Asia Pacific, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Exceptional customer service, driven by empathy training and personalised advertising, is a key focus for car insurance companies. Pivotal shifts towards online operations fo...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

Acquisition and merger activity is helping car insurance companies expand their market share. An expansion in business opportunities is fuelling an upswing in premiums.

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024
  • Overview of IAG's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Suncorp's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of Allianz Australia's performance by revenue, market share and profit margin from 2018 through 2024
  • Overview of revenue, market share and profit margin trend for 2 additional companies

Detailed analysis

  • Description and key data for IAG, and factors influencing its performance in the industry
  • Description and key data for Suncorp, and factors influencing its performance in the industry
  • Description and key data for Allianz Australia, and factors influencing its performance in the industry
  • Description, key data and performance trends for 2 additional companies

External Environment

Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

Analyst insights

The Australian Prudential Regulation Authority oversees the Car Insurance industry to ensure compliance with regulatory provisions by requiring registered companies to submit ...

In this chapter

  • External Drivers
  • Regulation & Policy
  • Assistance

Key metrics

  • Regulation & policy level and trend
  • Assistance level and trend

Charts

  • Regulation & Policy historical data and forecast (2014-2029) 
  • Assistance historical data and forecast (2014-2029) 

Detailed analysis

  • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
  • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
  • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

Financial Benchmarks

View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

Analyst insights

Net incurred claims fluctuate annually thanks to natural disasters and recoveries from reinsurers. Insurers have been able to manage profit volatility by transferring increas...

In this chapter

  • Cost Structure
  • Financial Ratios
  • Key Ratios

Key metrics

  • Profit margin, and how it compares to the sector-wide margin
  • Average wages, and how it compares to the sector-wide average wage
  • Largest cost component as a percentage of revenue
  • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

Charts

  • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
  • Investment vs. share of economy

Data tables

  • Cash Flow & Debt Service Ratios (2014-2029)
  • Revenue per Employee (2014-2029)
  • Revenue per Enterprise (2014-2029)
  • Employees per Establishment (2014-2029)
  • Employees per Enterprise (2014-2029)
  • Average Wage (2014-2029)
  • Wages/Revenue (2014-2029)
  • Establishments per Enterprise (2014-2029)
  • IVA/Revenue (2014-2029)
  • Imports/Demand (2014-2029)
  • Exports/Revenue (2014-2029)

Detailed analysis

  • Trends in the cost component for industry operators and their impact on industry costs and profitability 

Key Statistics

Industry Data

Data Tables

Including values and annual change:

  • Revenue (2014-2029)
  • IVA (2014-2029)
  • Establishments (2014-2029)
  • Enterprises (2014-2029)
  • Employment (2014-2029)
  • Exports (2014-2029)
  • Imports (2014-2029)
  • Wages (2014-2029)

Top Questions Answered

Unlock comprehensive answers and precise data upon purchase. View purchase options.

What is the market size of the Car Insurance industry in Australia in 2024?

The market size of the Car Insurance industry in Australia is $29.9bn in 2024.

How many businesses are there in the Car Insurance in Australia industry in 2024?

There are 43 businesses in the Car Insurance industry in Australia, which has declined at a CAGR of 0.5 % between 2019 and 2024.

Has the Car Insurance industry in Australia grown or declined over the past 5 years?

The market size of the Car Insurance industry in Australia has been growing at a CAGR of 1.5 % between 2019 and 2024.

What is the forecast growth of the Car Insurance industry in Australia over the next 5 years?

Over the next five years, the Car Insurance industry in Australia is expected to grow.

What are the biggest companies in the Car Insurance market in Australia?

The biggest companies operating in the Car Insurance market in Australia are IAG, Suncorp and Allianz Australia

What does the Car Insurance in Australia include?

Compulsory third-party motor vehicle insurance and Private motor vehicle insurance are part of the Car Insurance industry.

Which companies have the highest market share in the Car Insurance in Australia?

The company holding the most market share in Australia is IAG.

How competitive is the Car Insurance industry in Australia?

The level of competition is high and increasing in the Car Insurance industry in Australia.

Related Industries

Widen your competitive advantage with related industries

Competitors

  • There are no industries to display.

Complementors

  • Life Insurance in Australia
  • General Insurance in Australia
  • Insurance Brokerage in Australia

International industries

  • Global Direct General Insurance Carriers
  • Property, Casualty and Direct Insurance in the US
  • Property, Casualty and Direct Insurance in Canada
  • General Insurance in New Zealand
  • Classic Car Insurance in the UK

View all industries in Australia

Methodology

How are IBISWorld reports created?

IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.

Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

What data sources do IBISWorld analysts use?

Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

Key data sources in Australia include:

  • Australian Bureau of Statistics
  • Australian Taxation Office
  • Australian Securities & Investments Commission

Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

These sources include:

  • Industry and trade associations
  • Industry federations or regulators
  • Major industry players annual or quarterly filings

Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

How does IBISWorld forecast its data?

IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.

Learn more about our methodology and data sourcing on the Help Center.