Gym, Health & Fitness Clubs in the US - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS 71394Revenue
$40.6bn
Past 5-Year Growth
Profit
$X.Xbn
Employees
644k
Businesses
90,656
Wages
$XX.Xbn
Gym, Health & Fitness Clubs in the US industry analysis
Gym, Health and Fitness Clubs suffered from fluctuations in the broader economy's stability despite growth in health consciousness over the past few years. These clubs are riding a wave of change, adapting swiftly to economic pressures and fluctuating consumer preferences. Some establishments have tried to appeal to consumers by offering low-cost memberships with total operational hours. Studios have appealed to consumers by providing hybrid models so that customers can take classes at home. Monthly memberships with low cancellation fees have fared well during most of the period. Despite these new models, a rapidly rising prime rate limited discretionary spending, depressing demand for gym memberships. Revenue has fallen at a CAGR of 1.9% to $41.8 billion in 2024, including an uptick of 0.9% that year.
Trends and Insights
- Home workouts are on the rise, but not for everyone. While online classes and home gym equipment are gaining popularity, the high costs of advanced at-home systems like Peloton deter many from making the switch.
- Heightened desire to stay fit has fueled demand for personal trainers. The shift in demand away from larger facilities and towards smaller, personalized groups impacted industry growth.
- Warmer temperatures and favorable climates push establishment growth toward areas where climate conditions are warmer year-round. The consistency in the weather typically allows consumer activity to flourish, benefiting the industry.
- The constant demand to stay healthy and active plays an integral role in establishing a competitive marketplace for industry clubs. As there's a large overlap in terms of consumer priorities, many gyms and fitness clubs have to go the extra mile to set themselves apart from the competition.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has declined at a CAGR of 1.5 % over the past five years, to reach an estimated $40.6bn in 2024.
Trends and Insights
Flexible membership models rise because of economic pressure
- The largest consumer demographic, aged 20 to 64, has stagnated, shrinking the potential gym-goer market. Many in this age group are new to the workforce or have low disposable income, which limits their ability to afford membership fees and ancillary services.
- Additional trends and insights available with purchase
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
An aging population will join gyms and fitness clubs to avoid hefty medical bills
- As the baby boomer population grows, the gym, health and fitness club sector in the US will benefit significantly. Baby boomers are one of the most reliable and consistent consumer groups, making them a lucrative market.
Biggest companies in the Gym, Health & Fitness Clubs in the US
| Company | Market Share (%)
2023 | Revenue ($m)
2023 | Profit ($m)
2023 | Profit Margin (%)
2023 |
|---|---|---|---|---|
Fitness International LLC | 1,646.7 | 916.3 | 55.6 | |
Life Time Inc. | 1,524.9 | 851.6 | 55.8 | |
24 Hour Fitness USA Inc. | 1,180.6 | 659.3 | 55.8 |
To view the market share and analysis for all 10 top companies in this industry, view purchase options.
Products & Services Segmentation
Gym, Health & Fitness Clubs in the US
Products & Services
Industry revenue is measured across several distinct product and services lines, including Membership fees, Personal trainers and Guest admissions. Membership fees is the largest segment of the Gym, Health & Fitness Clubs in the US.
Trends and Insights
Stable demand and easing economic pressures inflate membership fees
- This product segment consists of charges levied on gym or fitness center subscriptions. The main goal of membership fees is to produce cash flows that cover the cost of amenities at the fitness center.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Bowling Centers in the US
- Golf Driving Ranges & Family Fun Centers in the US
- Hotels & Motels in the US
Complementors
- Weight Loss Services in the US
International industries
- Gym, Health & Fitness Clubs in Canada
- Gyms and Fitness Centres in Australia
- Gyms and Fitness Centres in New Zealand
- Gyms & Fitness Centres in the UK
- Personal Trainers in the UK
Table of Contents
About this industry
Industry definition
Gyms and health and fitness clubs feature exercise machines and other active physical fitness conditioning or recreational sports activities, like swimming, skating or racquet sports. Gyms and health clubs also facilitate fitness instruction.
What's included in this industry?
Collecting guest admissionsScheduling personal trainer sessionsMeals and beverage salesCollecting membership feesSelling merchandiseSelling and conducting spa servicesCompanies
Fitness International LLCLife Time Inc.24 Hour Fitness USA Inc.Purchase this report to view all 10 major companies in this industry.
Related Terms
RETENTION RATEPILATESCARDIOVASCULAR EQUIPMENTBABY BOOMERIndustry Code
NAICS 71394 - Gym, Health & Fitness Clubs in the US
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Home workouts are on the rise, but not for everyone. While online classes and home gym equipment are gaining popularity, the high costs of advanced at-home systems like Pelot...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Heightened desire to stay fit has fueled demand for personal trainers. The shift in demand away from larger facilities and towards smaller, personalized groups impacted indus...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
Warmer temperatures and favorable climates push establishment growth toward areas where climate conditions are warmer year-round. The consistency in the weather typically all...
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each state
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each state in 2024
- Number and share of revenue each state accounts for in 2024
- Number and share of wages each state accounts for in 2024
- Number and share of employees in each state in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
The constant demand to stay healthy and active plays an integral role in establishing a competitive marketplace for industry clubs. As there's a large overlap in terms of con...
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Only one company owns more than a 5.0% share of the market. The lack of market dominance was exacerbated by the pandemic, as a loss of capital from Fitness International LLC....
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Fitness International LLC's performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Life Time Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of 24 Hour Fitness USA Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of revenue, market share and profit margin trend for 7 additional companies
Detailed analysis
- Description and key data for Fitness International LLC, and factors influencing its performance in the industry
- Description and key data for Life Time Inc., and factors influencing its performance in the industry
- Description and key data for 24 Hour Fitness USA Inc., and factors influencing its performance in the industry
- Description, key data and performance trends for 7 additional companies
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Private sector support for gym, health and fitness clubs includes the National Association for Health and Fitness and the International Health, Racquet & Sportsclub Associatio...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Maintaining an affordable price point for potential consumers creates consistent issues for gyms and fitness centers. Operators' dependence on a constant stream of disposable...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Industry Multiples (2017-2022)
- Industry Tax Structure (2017-2022)
- Income Statement (2017-2022)
- Balance Sheet (2017-2022)
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
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Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in the US include:
- US Census Bureau
- US Bureau of Labor Statistics
- US International Trade Commission
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Gym, Health & Fitness Clubs in the US industry in United States in 2024?
The market size of the Gym, Health & Fitness Clubs in the US industry in United States is $40.6bn in 2024.
How many businesses are there in the Gym, Health & Fitness Clubs in the US industry in 2024?
There are 90,656 businesses in the Gym, Health & Fitness Clubs in the US industry in United States, which has declined at a CAGR of 2.1 % between 2019 and 2024.
Has the Gym, Health & Fitness Clubs in the US industry in United States grown or declined over the past 5 years?
The market size of the Gym, Health & Fitness Clubs in the US industry in United States has been declining at a CAGR of 1.5 % between 2019 and 2024.
What is the forecast growth of the Gym, Health & Fitness Clubs in the US industry in United States over the next 5 years?
Over the next five years, the Gym, Health & Fitness Clubs in the US industry in United States is expected to grow.
What are the biggest companies in the Gym, Health & Fitness Clubs in the US market in United States?
The biggest companies operating in the Gym, Health & Fitness Clubs market in United States are Fitness International LLC, Life Time Inc. and 24 Hour Fitness USA Inc.
What does the Gym, Health & Fitness Clubs in the US in United States include?
Collecting guest admissions and Scheduling personal trainer sessions are part of the Gym, Health & Fitness Clubs in the US industry.
Which companies have the highest market share in the Gym, Health & Fitness Clubs in the US in United States?
The company holding the most market share in United States is Fitness International LLC.
How competitive is the Gym, Health & Fitness Clubs in the US industry in United States?
The level of competition is high and increasing in the Gym, Health & Fitness Clubs in the US industry in United States.
