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Athletic Event Organizers in the US - Market Research Report (2014-2029)

Michal Dalal Michal Dalal New York, United States Last Updated: September 2024 NAICS OD5795

Revenue

$3.0bn

2024

$3.1bn

Past 5-Year Growth

Profit

$XXX.Xm

Employees

18,731

Businesses

2,010

Wages

$XXX.Xm

Athletic Event Organizers in the US industry analysis

Athletic event organizers have faced notable shifts and challenges over the last few years. Organizers benefited from corporate spending on employee wellness events, like company-hosted races. Slow positive movement in per capita disposable income and advertising expenditure contributed to lower earnings from athletic events. Even as revenue fell, the popularity of large, well-known events like the New York Marathon has contributed to higher profit in the last few years. Revenue has contracted at a CAGR of 6.1% to reach $3.1 billion in 2024, with an uptick of 1.9% that year. Registration for athletic events suffered because of stagnation in the time spent on leisure and sports. Participation in sports like basketball, soccer and softball have contributed to greater external competition. Event organizers increasingly rely on corporate teams, sponsorships and endorsements to sustain operations. While high participation fees and corporate enrollments have provided a cushion, slow growth in advertising expenditure has made securing sponsors tricky. Fluctuations in corporate profit also influenced the sector's financial dynamics.

Trends and Insights

  • Corporate sponsorships are vital for athletic events. High participation costs are often offset by sponsorships, but slow growth in advertising expenditures has contributed to falling revenue.
  • Athletic events primarily cater to cardiovascular exercise enthusiasts. Running, cycling and walking events comprise the majority of industry revenue, as they are the most easily accessible by a wide range of fitness enthusiasts.
  • The geographic distribution of athletic events losely follows overall population distribution and density. Accordingly, the Southeast contains the largest number of industry establishments, followed by the Western region and Mid-Atlantic region.
  • Athletic event organizers industryface a low level of market share concentration. The industry is highly fragmented, as running associations that organize major events tend to focus on providing services to particular cities or geographic regions.

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Industry Statistics and Trends

Market size and recent performance (2014-2029)

Industry revenue has declined at a CAGR of 5.2 % over the past five years, to reach an estimated $3.0bn in 2024.

Trends and Insights

There has been stagnation sports participation

  • Limited time for sports and lower disposable income per capita levels have curtailed participation in athletic events.
  • Additional trends and insights available with purchase
Athletic Event Organizers in the US
Revenue (2014-2029)
IBISWorld Logo Source: IBISWorld

Industry outlook (2024-2029)

Market size is projected to grow over the next five years.

Trends and Insights

Consumers and corporations will have more funds to participate

  • Thanks to climbing disposable income and corporate profit, advertisers and sponsors will invest more in athletic events, driven by higher event participation and engagement.

Biggest companies in the Athletic Event Organizers in the US

Company
Market Share (%)
2023
Revenue ($short_0)
2023
Profit ($short_0)
2023
Profit Margin (%)
2023

There are no companies that hold a large enough market share in the Athletic Event Organizers in the US industry for IBISWorld to include in this product.

Products & Services Segmentation

Athletic Event Organizers in the US
Products & Services
IBISWorld Logo Source: IBISWorld

Industry revenue is measured across several distinct product and services lines, including Running events, Cycling events and Walking events. Running events is the largest segment of the Athletic Event Organizers in the US.

Trends and Insights

Running events have become increasingly popular as health consciousness has grown

  • Running events are loosely defined as any event with an emphasis on running rather than walking, which includes 5K, 10K, half-marathon and full marathon events.
  • More insights available in the full report

Table of Contents

About this industry

Industry definition

This industry provides event management services for sporting events without facilities, such as marathons and triathlons. Companies in this industry also offer logistical, operational and marketing services.

What's included in this industry?

Organizing athletic events without facilities Organizing athletic events for charity Organizing athletic events for business clientsManaging athletic events without facilitiesPromoting athletic events without facilities

Companies

Purchase this report to view all major companies in this industry.

Related Terms

5K10KMARATHON

Industry Code

NAICS 2017

NAICS 71132 - Athletic Event Organizers in the US

Performance

Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.

Analyst insights

Corporate sponsorships are vital for athletic events. High participation costs are often offset by sponsorships, but slow growth in advertising expenditures has contributed t...

In this chapter (4)

  • Current Performance
  • Outlook
  • Volatility
  • Life Cycle

Key metrics

  • Annual Revenue, Recent Growth, Forecast, Revenue Volatility
  • Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
  • Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
  • Total Profit, Profit Margin, Profit per Business

Charts

  • Revenue, including historical (2014-2023) and forecast (2024-2029)
  • Employees, including historical (2014-2023) and forecast (2024-2029)
  • Businesses, including historical (2014-2023) and forecast (2024-2029)
  • Profit, including historical (2014-2024)
  • Industry Volatility vs. Revenue Growth
  • Industry Life Cycle

Detailed analysis

  • Trends in supply, demand and current events that are driving current industry performance
  • Expected trends, economic factors and ongoing events that drive the industry's outlook
  • Key success factors for businesses to overcome volatility
  • How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.

Products and Markets

Learn about an industry's products and services, markets and trends in international trade.

Analyst insight

Athletic events primarily cater to cardiovascular exercise enthusiasts. Running, cycling and walking events comprise the majority of industry revenue, as they are the most ea...

In this chapter

  • Products & Services
  • Major Markets

Key metrics

  • Largest market segment and value in 2024
  • Product innovation level

Charts

  • Products & services segmentation in 2024
  • Major market segmentation in 2024

Detailed analysis

  • Trends impacting the recent performance of the industry's various segments
  • Innovations in the industry's product or service offering, specialization or delivery method
  • Key factors that successful businesses consider in their offerings
  • Buying segments and key trends influencing demand for industry products and services

Geographic Breakdown

Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.

Analyst insights

The geographic distribution of athletic events losely follows overall population distribution and density. Accordingly, the Southeast contains the largest number of industry ...

In this chapter (1)

  • Business Locations

Charts

  • Share of revenue, establishment, wages and employment in each state
  • Share of population compared to establishments in each region in 2024

Tables

  • Number and share of establishments in each state in 2024
  • Number and share of revenue each state accounts for in 2024
  • Number and share of wages each state accounts for in 2024
  • Number and share of employees in each state in 2024

Detailed analysis

  • Geographic spread of the industry across North America, and trends associated with changes in the business landscape
  • Key success factors for businesses to use location to their advantage

Competitive Forces

Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.

Analyst insights

Athletic event organizers industryface a low level of market share concentration. The industry is highly fragmented, as running associations that organize major events tend t...

In this chapter (4)

  • Concentration
  • Barriers to Entry
  • Substitutes
  • Buyer & Supplier Analysis

Key metrics

  • Industry concentration level
  • Industry competition level and trend
  • Barriers to entry level and trend
  • Substitutes level and trend
  • Buyer power level and trend
  • Supplier power level and trend

Charts

  • Market share concentration among the top 4 suppliers from 2019-2024
  • Supply chain including upstream supplying industries and downstream buying industries, flow chart

Detailed analysis

  • Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
  • Key success factors for businesses to manage the competitive environment of the industry.
  • Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
  • Key success factors for potential entrants to overcome barriers to entry.
  • Competitive threats from potential substitutes for the industry’s own products and services.
  • Key success factors for how successful businesses can compete with substitutes.
  • Advantages that buyers have to keep favorable purchasing conditions.
  • Advantages that suppliers have to maintain favorable selling conditions.
  • Key success factors for how businesses can navigate buyer and supplier power.

Companies

Learn about the performance of the top companies in the industry.

Analyst insights

There are no major companies dominating the industry. This industry is highly fragmented, as associations that organize major events focus on providing services to particular...

In this chapter

  • Market Share Concentration
  • Companies
  • Company Spotlights

Charts

  • Industry market share by company in 2020 through 2024
  • Major companies in the industry, including market share, revenue, profit and profit margin in 2024

Detailed analysis

    External Environment

    Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.   

    Analyst insights

    Athletic event organizers industry operators are subject to a moderate level of regulatory requirements. Industry operators are required to comply with state laws regarding e...

    In this chapter

    • External Drivers
    • Regulation & Policy
    • Assistance

    Key metrics

    • Regulation & policy level and trend
    • Assistance level and trend

    Charts

    • Regulation & Policy historical data and forecast (2014-2029) 
    • Assistance historical data and forecast (2014-2029) 

    Detailed analysis

    • Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
    • Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
    • Key governmental and non-governmental groups or policies that may provide some relief for industry operators.

    Financial Benchmarks

    View average costs for industry operators and compare financial data against an industry's financial benchmarks over time. 

    Analyst insights

    Cost structure varies relatively widely. The types of events put on by organizers vary drastically by the size, cost and demand from participants.

    In this chapter

    • Cost Structure
    • Financial Ratios
    • Key Ratios

    Key metrics

    • Profit margin, and how it compares to the sector-wide margin
    • Average wages, and how it compares to the sector-wide average wage
    • Largest cost component as a percentage of revenue
    • Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio

    Charts

    • Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
    • Investment vs. share of economy

    Data tables

    • Industry Multiples (2017-2022)
    • Industry Tax Structure (2017-2022)
    • Income Statement (2017-2022)
    • Balance Sheet (2017-2022)
    • Liquidity Ratios (2017-2022)
    • Coverage Ratios (2017-2022)
    • Leverage Ratios  (2017-2022)
    • Operating Ratios (2017-2022)
    • Cash Flow & Debt Service Ratios (2014-2029)
    • Revenue per Employee (2014-2029)
    • Revenue per Enterprise (2014-2029)
    • Employees per Establishment (2014-2029)
    • Employees per Enterprise (2014-2029)
    • Average Wage (2014-2029)
    • Wages/Revenue (2014-2029)
    • Establishments per Enterprise (2014-2029)
    • IVA/Revenue (2014-2029)
    • Imports/Demand (2014-2029)
    • Exports/Revenue (2014-2029)

    Detailed analysis

    • Trends in the cost component for industry operators and their impact on industry costs and profitability 

    Key Statistics

    Industry Data

    Data Tables

    Including values and annual change:

    • Revenue (2014-2029)
    • IVA (2014-2029)
    • Establishments (2014-2029)
    • Enterprises (2014-2029)
    • Employment (2014-2029)
    • Exports (2014-2029)
    • Imports (2014-2029)
    • Wages (2014-2029)

    Top Questions Answered

    Unlock comprehensive answers and precise data upon purchase. View purchase options.

    What is the market size of the Athletic Event Organizers in the US industry in United States in 2024?

    The market size of the Athletic Event Organizers in the US industry in United States is $3.0bn in 2024.

    How many businesses are there in the Athletic Event Organizers in the US industry in 2024?

    There are 2,010 businesses in the Athletic Event Organizers in the US industry in United States, which has grown at a CAGR of 2.5 % between 2019 and 2024.

    Has the Athletic Event Organizers in the US industry in United States grown or declined over the past 5 years?

    The market size of the Athletic Event Organizers in the US industry in United States has been declining at a CAGR of 5.2 % between 2019 and 2024.

    What is the forecast growth of the Athletic Event Organizers in the US industry in United States over the next 5 years?

    Over the next five years, the Athletic Event Organizers in the US industry in United States is expected to grow.

    What does the Athletic Event Organizers in the US in United States include?

    Organizing athletic events without facilities and Organizing athletic events for charity are part of the Athletic Event Organizers in the US industry.

    How competitive is the Athletic Event Organizers in the US industry in United States?

    The level of competition is moderate and steady in the Athletic Event Organizers in the US industry in United States.

    Related Industries

    Widen your competitive advantage with related industries

    Competitors

    • Trade Show and Conference Planning in the US
    • Concert & Event Promotion in the US

    Complementors

    • Billboard & Outdoor Advertising in the US

    International industries

    • Trade Show & Event Planning in Canada
    • Party & Event Planners in the UK

    View all industries in United States

    Methodology

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    Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.

    IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.

    What data sources do IBISWorld analysts use?

    Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.

    Key data sources in the US include: 

    • US Census Bureau
    • US Bureau of Labor Statistics
    • US International Trade Commission

    Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.

    These sources include:

    • Industry and trade associations
    • Industry federations or regulators
    • Major industry players annual or quarterly filings

    Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.

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    IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.

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