Direct Mail Advertising in Canada - Market Research Report (2014-2029)
New York, United States
Last Updated: August 2024
NAICS 54186CARevenue
$1.5bn
Past 5-Year Growth
Profit
$XXX.Xm
Employees
4,646
Businesses
223
Wages
$XXX.Xm
Direct Mail Advertising in Canada industry analysis
Direct mail advertising in Canada has contended with fierce competition from alternative advertising formats over the past five years. Still, advertisers have benefited from technological advancements, which have given way to integrated marketing campaigns. Lacklustre response rates to digital marketing campaigns have also highlighted the effectiveness of direct mail advertising, which garners much more frequent responses from young adults. As digital marketing grows more saturated, revenue for Canada's Direct Mail Advertising industry has inflated at a CAGR of 0.1% over the past five years, reaching an estimated $1.5 billion in 2024. Improving macroeconomic conditions in 2024 will facilitate revenue growth, leading to a 1.8% gain as profit slides to 8.2%.
Trends and Insights
- Economic upturn fuels direct mail spend. As consumer and corporate confidence rebounds, advertising budgets are swelling, giving a boost to direct mail. Retailers, in particular, are doubling down on this trusted medium to drive sales.
- Full-service direct mail is booming in a post-pandemic world. As companies see higher profit, they’re putting more resources into comprehensive marketing packages that handle everything from design to distribution.
- More than half of direct mail advertising companies are located in Ontario. Ontario holds a substantial portion of Canada’s population and is a hub for business activity.
- Price-based competition among direct mail advertisers is intensifying. The emergence of electronic and digital advertising has boosted customers’ buying power.
Industry Overview
Market size and recent performance (2014-2029)
Industry revenue has grown at a CAGR of 0.1 % over the past five years, to reach an estimated $1.5bn in 2024.
Trends and Insights
Direct mail remains relevant in a digital world
- Despite digital advancements, direct mail advertising remains crucial to many businesses' marketing strategies.
- Additional trends and insights available with purchase
Source: IBISWorld
Industry outlook (2024-2029)
Market size is projected to grow over the next five years.
Trends and Insights
Direct mail advertising will fill in digital marketing gaps
- In 2022, Apple updated its privacy features to ask users' permission to track them across multiple websites and applications. As many consumers have predictably denied various apps from tracking them in the year that followed the update, businesses have lost a key advertising channel.
Biggest companies in the Direct Mail Advertising in Canada
| Company | Market Share (%)
2024 | Revenue ($m)
2024 | Profit ($m)
2024 | Profit Margin (%)
2024 |
|---|---|---|---|---|
Prime Data Inc. | 9.3 | 0.8 | 8.6 | |
Torpedo Marketing Inc. | 4.0 | N/A | N/A |
To view the market share and analysis for all 2 top companies in this industry, view purchase options.
Products & Services Segmentation
Source: IBISWorld
Industry revenue is measured across several distinct product and services lines, including Full direct mail services, Printing and fulfillment services and Lettershop services. Full direct mail services is the largest segment of the Direct Mail Advertising in Canada.
Trends and Insights
Full-service direct mail flourishes in a post-pandemic environment
- This segment includes full-service direct mail programs which cover everything from concept development and graphic design to lettershop services and printing. Clients can streamline their marketing efforts by using an all-in-one package.
- More insights available in the full report
Widen you competitive advantage with related industries
Competitors
- Advertising Agencies in Canada
- Billboard & Outdoor Advertising in Canada
- Promotional Products in Canada
Complementors
- Market Research in Canada
- Trade Show & Event Planning in Canada
International industries
- Global Advertising Agencies
- Direct Mail Advertising in the US
- Advertising Agencies in Australia
- Advertising and Market Research Services in New Zealand
- Advertising Agencies in the UK
Table of Contents
About this industry
Industry definition
The Direct Mail Advertising industry in Canada distributes advertising materials (e.g. coupons, fliers and samples) or specialty items (e.g. key chains, magnets and pens with custom printed messages) by mail or other direct distributions. Industry participants may also prepare advertising materials or specialties for mailing or other direct distribution. They may also compile, maintain, sell and rent mailing lists.
What's included in this industry?
Full-service direct mailPrinting and fulfillmentLettershop servicesMailing list supportCoordination of production and deliveryCompanies
Prime Data Inc.Torpedo Marketing Inc.Purchase this report to view all 2 major companies in this industry.
Related Terms
MAIN MEDIAINTEGRATED MARKETINGLETTERSHOPIndustry Code
NAICS 541860 - Direct Mail Advertising in Canada
Performance
Get an indication of the industry's health through historical, current and forward-looking trends in the performance indicators that make or break businesses.
Analyst insights
Economic upturn fuels direct mail spend. As consumer and corporate confidence rebounds, advertising budgets are swelling, giving a boost to direct mail. Retailers, in particu...
In this chapter (4)
- Current Performance
- Outlook
- Volatility
- Life Cycle
Key metrics
- Annual Revenue, Recent Growth, Forecast, Revenue Volatility
- Number of Employees, Recent Growth, Forecast, Employees per Business, Revenue per Employee
- Number of Businesses, Recent Growth, Forecast, Employees per Business, Revenue per Business
- Total Profit, Profit Margin, Profit per Business
Charts
- Revenue, including historical (2014-2023) and forecast (2024-2029)
- Employees, including historical (2014-2023) and forecast (2024-2029)
- Businesses, including historical (2014-2023) and forecast (2024-2029)
- Profit, including historical (2014-2024)
- Industry Volatility vs. Revenue Growth
- Industry Life Cycle
Detailed analysis
- Trends in supply, demand and current events that are driving current industry performance
- Expected trends, economic factors and ongoing events that drive the industry's outlook
- Key success factors for businesses to overcome volatility
- How contribution to GDP, industry saturation, innovation, consolidation, and technology and systems influence the industry's life cycle phase.
Products and Markets
Learn about an industry's products and services, markets and trends in international trade.
Analyst insight
Full-service direct mail is booming in a post-pandemic world. As companies see higher profit, they’re putting more resources into comprehensive marketing packages that handle...
In this chapter
- Products & Services
- Major Markets
Key metrics
- Largest market segment and value in 2024
- Product innovation level
Charts
- Products & services segmentation in 2024
- Major market segmentation in 2024
Detailed analysis
- Trends impacting the recent performance of the industry's various segments
- Innovations in the industry's product or service offering, specialization or delivery method
- Key factors that successful businesses consider in their offerings
- Buying segments and key trends influencing demand for industry products and services
Geographic Breakdown
Discover where business activity is most concentrated in an industry and the factors driving these trends to find opportunities and conduct regional benchmarking.
Analyst insights
More than half of direct mail advertising companies are located in Ontario. Ontario holds a substantial portion of Canada’s population and is a hub for business activity.
In this chapter (1)
- Business Locations
Charts
- Share of revenue, establishment, wages and employment in each province
- Share of population compared to establishments in each region in 2024
Tables
- Number and share of establishments in each province in 2024
- Number and share of revenue each province accounts for in 2024
- Number and share of wages each province accounts for in 2024
- Number and share of employees in each province in 2024
Detailed analysis
- Geographic spread of the industry across North America, and trends associated with changes in the business landscape
- Key success factors for businesses to use location to their advantage
Competitive Forces
Get data and insights on what's driving competition in an industry and the challenges industry operators and new entrants may face, with analysis built around Porter's Five Forces framework.
Analyst insights
Price-based competition among direct mail advertisers is intensifying. The emergence of electronic and digital advertising has boosted customers’ buying power.
In this chapter (4)
- Concentration
- Barriers to Entry
- Substitutes
- Buyer & Supplier Analysis
Key metrics
- Industry concentration level
- Industry competition level and trend
- Barriers to entry level and trend
- Substitutes level and trend
- Buyer power level and trend
- Supplier power level and trend
Charts
- Market share concentration among the top 4 suppliers from 2019-2024
- Supply chain including upstream supplying industries and downstream buying industries, flow chart
Detailed analysis
- Factors impacting the industry’s level of concentration, such as business distribution, new entrants, or merger and acquisition activity.
- Key success factors for businesses to manage the competitive environment of the industry.
- Challenges that potential industry entrants face such as legal, start-up costs, differentiation, labor/capital intensity and capital expenses.
- Key success factors for potential entrants to overcome barriers to entry.
- Competitive threats from potential substitutes for the industry’s own products and services.
- Key success factors for how successful businesses can compete with substitutes.
- Advantages that buyers have to keep favorable purchasing conditions.
- Advantages that suppliers have to maintain favorable selling conditions.
- Key success factors for how businesses can navigate buyer and supplier power.
Companies
Learn about the performance of the top companies in the industry.
Analyst insights
Rising environmental consciousness urges companies to consider their carbon footprint. Prime Data has worked to offset greenhouse gas emissions produced from direct mail adve...
In this chapter
- Market Share Concentration
- Companies
- Company Spotlights
Charts
- Industry market share by company in 2020 through 2024
- Major companies in the industry, including market share, revenue, profit and profit margin in 2024
- Overview of Prime Data Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
- Overview of Torpedo Marketing Inc.'s performance by revenue, market share and profit margin from 2018 through 2024
Detailed analysis
- Description and key data for Prime Data Inc., and factors influencing its performance in the industry
- Description and key data for Torpedo Marketing Inc., and factors influencing its performance in the industry
External Environment
Understand the demographic, economic and regulatory factors that shape how businesses in an industry perform.
Analyst insights
Businesses must adhere to PIPEDA, CASL and the Competition Act to avoid hefty fines and build consumer trust. These regulations ensure transparency, consent and honesty in di...
In this chapter
- External Drivers
- Regulation & Policy
- Assistance
Key metrics
- Regulation & policy level and trend
- Assistance level and trend
Charts
- Regulation & Policy historical data and forecast (2014-2029)
- Assistance historical data and forecast (2014-2029)
Detailed analysis
- Demographic and macroeconomic factors influencing the industry, including Regulation & Policy and Assistance
- Major types of regulations, regulatory bodies, industry standards or specific regulations impacting requirements for industry operators
- Key governmental and non-governmental groups or policies that may provide some relief for industry operators.
Financial Benchmarks
View average costs for industry operators and compare financial data against an industry's financial benchmarks over time.
Analyst insights
Paper and postage are the most considerable costs for Canada’s direct mail advertisers. Advertisers can’t always pass down movements in the price of supplies, which often aff...
In this chapter
- Cost Structure
- Financial Ratios
- Key Ratios
Key metrics
- Profit margin, and how it compares to the sector-wide margin
- Average wages, and how it compares to the sector-wide average wage
- Largest cost component as a percentage of revenue
- Industry average ratios for days' receivables, industry coverage and debt-to-net-worth ratio
Charts
- Average industry operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Average sector operating costs as a share of revenue, including purchases, wages, depreciation, utilities, rent, other costs and profit in 2024
- Investment vs. share of economy
Data tables
- Liquidity Ratios (2017-2022)
- Coverage Ratios (2017-2022)
- Leverage Ratios (2017-2022)
- Operating Ratios (2017-2022)
- Assets (2017-2022)
- Liabilities (2017-2022)
- Cash Flow & Debt Service Ratios (2014-2029)
- Revenue per Employee (2014-2029)
- Revenue per Enterprise (2014-2029)
- Employees per Establishment (2014-2029)
- Employees per Enterprise (2014-2029)
- Average Wage (2014-2029)
- Wages/Revenue (2014-2029)
- Establishments per Enterprise (2014-2029)
- IVA/Revenue (2014-2029)
- Imports/Demand (2014-2029)
- Exports/Revenue (2014-2029)
Detailed analysis
- Trends in the cost component for industry operators and their impact on industry costs and profitability
Key Statistics
Industry Data
Data Tables
Including values and annual change:
- Revenue (2014-2029)
- IVA (2014-2029)
- Establishments (2014-2029)
- Enterprises (2014-2029)
- Employment (2014-2029)
- Exports (2014-2029)
- Imports (2014-2029)
- Wages (2014-2029)
Methodology
How are IBISWorld reports created?
IBISWorld has been a leading provider of trusted industry research for over 50 years to the most successful companies worldwide. With offices in Australia, the United States, the United Kingdom, Germany and China, we are proud to have local teams of analysts that conduct research, data analysis and forecasting to produce data-driven industry reports.
Our analysts start with official, verified and publicly available sources of data to build the most accurate picture of each industry. Analysts then leverage their expertise and knowledge of the local markets to synthesize trends into digestible content for IBISWorld readers. Finally, each report is reviewed by one of IBISWorld’s editors, who provide quality assurance to ensure accuracy and readability.
IBISWorld relies on human-verified data and human-written analysis to compile each standard industry report. We do not use generative AI tools to write insights, although members can choose to leverage AI-based tools within the platform to generate additional analysis formats.
What data sources do IBISWorld analysts use?
Each industry report incorporates data and research from government databases, industry-specific sources, industry contacts, and our own proprietary database of statistics and analysis to provide balanced, independent and accurate insights.
Key data sources in Canada include:
- Statistics Canada
- Industry Canada
- Canadian Business Patterns
Analysts also use industry specific sources to complement catch-all sources, although their perspective may focus on a particular organization or representative body, rather than a clear overview of all industry operations. However, when balanced against other perspectives, industry-specific sources provide insights into industry trends.
These sources include:
- Industry and trade associations
- Industry federations or regulators
- Major industry players annual or quarterly filings
Finally, IBISWorld’s global data scientists maintain a proprietary database of macroeconomic and demand drivers, which our analysts use to help inform industry data and trends. They also maintain a database of statistics and analysis on thousands of industries, which has been built over our more than 50-year history and offers comprehensive insights into long-term trends.
How does IBISWorld forecast its data?
IBISWorld’s analysts and data scientists use the sources above to create forecasts for our proprietary datasets and industry statistics. Depending on the dataset, they may use regression analysis, multivariate analysis, time-series analysis or exponential smoothing techniques to project future data for the industry or driver. Additionally, analysts will leverage their local knowledge of industry operating and regulatory conditions to impart their best judgment on the forecast model.
IBISWorld prides itself on being a trusted, independent source of data, with over 50 years of experience building and maintaining rich datasets and forecasting tools. We are proud to be the keystone source of industry information for thousands of companies across the world.
Learn more about our methodology and data sourcing on the Help Center.
Frequently Asked Questions
Unlock comprehensive answers and precise data upon purchase. View purchase options.
What is the market size of the Direct Mail Advertising industry in Canada in 2024?
The market size of the Direct Mail Advertising industry in Canada is $1.5bn in 2024.
How many businesses are there in the Direct Mail Advertising in Canada industry in 2024?
There are 223 businesses in the Direct Mail Advertising industry in Canada, which has grown at a CAGR of 0.5 % between 2019 and 2024.
Has the Direct Mail Advertising industry in Canada grown or declined over the past 5 years?
The market size of the Direct Mail Advertising industry in Canada has been growing at a CAGR of 0.1 % between 2019 and 2024.
What is the forecast growth of the Direct Mail Advertising industry in Canada over the next 5 years?
Over the next five years, the Direct Mail Advertising industry in Canada is expected to grow.
What are the biggest companies in the Direct Mail Advertising market in Canada?
The biggest companies operating in the Direct Mail Advertising market in Canada are Prime Data Inc. and Torpedo Marketing Inc.
What does the Direct Mail Advertising in Canada include?
Full-service direct mail and Printing and fulfillment are part of the Direct Mail Advertising industry.
Which companies have the highest market share in the Direct Mail Advertising in Canada?
The company holding the most market share in Canada is Prime Data Inc..
How competitive is the Direct Mail Advertising industry in Canada?
The level of competition is high and increasing in the Direct Mail Advertising industry in Canada.
