Motiva expands partnership with GetUpside with launch of its new Starter Plan
In February, 2021, Motiva launched its newest Motiva-sponsored Starter Plan in a partnership with GetUpside, a technology company offering cash back and rewards systems to customers and retailers. With the release of the new Starter Plan, gas stations offering the plan receive free marketing exposure to over 26.0 million consumers daily. Motiva and GetUpside began their partnership in 2018 to bring GetUpside programs to Motiva-suppled sites across the country.
New ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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