McDonald’s completes acquisition of Dynamic Yield for $300.0 million
In 2019, McDonald’s completed the acquisition of Dynamic Yield, a leader in personalization and decision logic technology, for $300.0 million. The company has utilized Dynamic Yield’s technology to provide a more personalized customer experience by customizing digital drive-thru menus to show different food items based on the time of day, weather, restaurant traffic and trending and popular menu items. McDonald’s rolled this technology out across its drive-thru restaurants in the US in 2019 with plans to expand to international markets.
M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
Lorem Ipsum text header Report Title
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Maecenas non leo lacinia, consectetur ipsum non, pretium augue. Vestibulum accumsan dignissim massa, eu scelerisque mi malesuada ut. Aliquam scelerisque facilisis nisl ac varius. Nunc luctus nunc vel eros iaculis, vitae tristique ante fringilla. Ut vitae vulputate est, vel lacinia nisi. Curabitur eget nulla vitae mi faucibus imperdiet. Cras sagittis arcu eu diam pharetra iaculis eget sit amet risus. Morbi eget turpis ut diam commodo congue id eu lacus.
Cras sagittis arcu eu diam pharetra iaculis eget sit amet risus. Morbi eget turpis ut diam commodo congue id eu lacus.