L'Oreal faces lawsuits on product origins, toxic ingredients
In the past three weeks, L'Oreal has been targeted by two separate class action lawsuits from consumers. The first, released in February, alleges that L'Oreal intentionally obscured labeling of proven-toxic Polyfluoroalkyl Substances (PFAS) present in their waterproof mascera products. The second lawsuit, filed only days later, argues that the French text and labeling on L'Oreal products intentionally misleads consumers to pay a higher price thinking that the product is imported, despite the product actually being manufactured in North America. Both lawsuits are still pending. [https://topclassactions.com/lawsuit-settlements/consumer-products/beauty-products/loreal-waterproof-mascara-class-action-alleges-product-contain-hidden-toxic-substances/, https://topclassactions.com/lawsuit-settlements/consumer-products/beauty-products/loreal-class-action-alleges-products-not-made-in-france-despite-paris-representations/]
ESGIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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