Designer Brands Inc. launches partnership with midwestern supermarket chain, Hy-Vee
In April 2020, Designer Brands and Hy-Vee partnered to develop a buy-online and pick-up-store capabilities with one another. Due to the COVID-19 (coronavirus) pandemic, the partnership will initially launch online, offering customers DSW’s digital experience via Hy-Vee.com. Over time, the partnership will roll out to DSW in-person shops within Hy-Vee stores. This partnership allows Designer Brands to reach a broader consumer base and grow in new categories. Across the retail sector, partnerships with companies and celebrities are utilized to further differentiate in an extremely competitive industry and ultimately get your product in front of more potential consumers.
New ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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