The company offers affordable pricing to remain competitive
The company experiences significant competition from other companies. In that regard, it competes with other manufacturing companies to retain independent boat dealers and distributors. These dealers and distributors are needed for the company and its competitors to sell their products. Therefore, the company’s success is highly dependent on its ability to develop a network of dealers. Furthermore, the company suffers competition from other companies that offer alternative products that are priced more affordably. In turn, the Brunswick Corporation aims to maintain an aggressive pricing strategy.
COVID|Competition|ESGIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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