Bed Bath and Beyond partners with Safely, a line of “safer” cleaning products
Safely is a line of cleaning products that prides itself on combining great design, functionary, fragrance without the harsh chemicals seen in other cleaning products. In August 2021, Bed Bath and Beyond began carrying Safely products at more than 750 store locations. Bed Bath and Beyond has seen increased demand for better-for-you home care and cleaning products from their customers and therefore, sees green cleaners as a new growth opportunity. Bed Bath and Beyond is the first retail partner for Safely and the green cleaning product category will likely expand.
Product Innovation|New Activity|M&AIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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