Aviat Networks Inc. introduces direct sales options online
In 2018, the company introduced a direct online sales option through its online store for its WTM radio platform. The move, initially limited to North America, targeted wireless internet service providers delivering broadband services in rural and underserved areas. The move was designed to capture a new share in the all-outdoor radio segment, which represents as much as 20.0% of the current global microwave radio market. The store provides online design tools for radio link planning and online ordering tools, which are fulfilled directly from its store with multiple products available for next-day shipment.
New ActivityIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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