Harley Davidson remains the leader for heavier duty, on-highway bikes
As the rest of the industry shifts its focus to less expensive and more versatile products, Harley-Davidson remains the top provider of high-speed, highway rides.
Older customers continue to be the leading consumers of on-highway motorcycles, and they prefer to buy from Harley-Davidson since they have been the industry leader for some time.
StructuralIn response to volatile demand in the wake of the first COVID-19 surge, the company undertook a comprehensive cost reduction program, aimed at shoring up labor and supply costs.
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